How you survive as a small to medium-size CRO in this competitive market depends on your strategy.
Have you built your CRO from the ground up to a sustainable mid-size organisation? Then we applaud you on your achievements, on your determination and perseverance.
Chances are you are hitting a ceiling in terms of growth at some point. Growth may be slowing down, profit margins may be thinning and the win-rate of your sales just doesn’t significantly improve regardless of your team’s efforts. Yet, you are convinced about your company’s potential. Where does that leave you?
Maybe your company is performing very well and you are seeking to expand into new niches or markets that require a specific approach and network.